Baz Luhrmann’s ‘Elvis’ Tops $100 Million at Domestic Box Office

Baz Luhrmann’s ‘Elvis’ Tops $100 Million at Domestic Box Office

Baz Luhrmann’s “Elvis” topped $100 million at the domestic box office on Friday, becoming one of the rare films without a superhero or dinosaur to reach that mark. Globally, the Warner Bros. film has grossed over $170 million, an impressive result for such content.

To be fair, “Elvis” was expensive. The film that sees Elvis Presley becoming one of the hottest acts in rock ‘n’ roll, as well as his struggle with drugs and changing tastes, cost $85 million to produce and tens of millions of dollars to market. .

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“Elvis” starred Tom Hanks as the singer’s manager, Colonel Tom Parker, with relative newcomer Austin Butler in the title role. Butler, who has attracted Oscar buzz for playing the role, beating out high-profile actors like Ansel Elgort and Miles Teller. “Elvis” has a good chance of bypassing “Australia” and its $211.8 million gross has become the second-highest-grossing film of Luhrmann’s career. Another release from Warner Bros., “The Great Gatsby”, grossed $355.6 million globally to rank as the director’s most popular film.

Jeff Goldstein, president of domestic distribution at Warner Bros., said in a statement, “We are not only delighted to have passed this milestone, but are really thrilled to see it happen with a film like ‘Elvis’.” “In today’s market, and especially in the summer aisle, to see an unbranded IP with an up-and-coming lead creates not only noise at the box office, but a significant spike in other areas. also very gratifying and speaks to the quality of the film. With strong playability, positive wording and cross-generational multiple viewings at every stage of the film, we look forward to seeing ‘Elvis’ continue to perform and we will see Baz, Austin and Baz. Congratulations to everyone involved in the film and the soundtrack on its ongoing success.

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