Disney to Produce Three Projects Featuring K-Pop Supergroup BTS

Disney and K-pop supergroup BTS are getting into business together.

The Walt Disney Company and BTS’s studio Home Hybe on Tuesday revealed a new global content partnership that will see the companies teaming up to create five titles for Disney’s streaming services, including three special projects featuring BTS or BTS members. Are included. Aligning itself with the world’s most popular K-pop conglomerate is undoubtedly a coup for Disney, as it seeks to garner global subscribers and catch up with Netflix as a destination for bankable Korean entertainment. .

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Three upcoming titles featuring K-pop stars include:

BTS: Allowed To Dance On Stage – LA: A special cinematic 4K concert film featuring a live performance of BTS at Los Angeles’ Sophie Stadium in November 2021. Performing the Billboard hit songs “Butter” and “Permission to Dance,” it was the first time in two years since the pandemic that the band met fans in person.

In the soup: Friendship: an original travel reality show with a star-studded cast including BTS’s V, eighteen class‘ Seo-joon Park, parasite Star Woo-shik Choi, Hyung-sik Park and Peakboy. The show features five friends going on an astonishing journey and enjoying a variety of leisure and fun activities.

BTS Monument: Beyond the Star: “This original docu-series follows the incredible journey of 21st century pop icon BTS,” says Disney. “With unprecedented access to a vast library of music and footage over the past nine years, the series will showcase the daily lives, thoughts and plans of BTS members as they prepare for their second chapter.” The show will be available exclusively on Disney’s streaming services in 2023.

“We are thrilled to partner with Hybe to showcase their original content created with powerful artist IP on our global streaming services, including Disney+,” said Jessica Kam-Engle, Disney’s Head of APAC Content. “This collaboration represents our creative ambition – to work with reputable content creators and top stars in Asia Pacific so that their talent can be enjoyed by mainstream audiences in many ways. We will attract consumers across the world and look forward to introducing more musical content to our service.”

“This will be the start of a long-term collaboration, where we bring a wide range of Hybe content to audiences around the world for fans who love our music and artists,” said Park Ji-won, CEO of Hybe. “The Walt Disney Company has a long history of franchise building and promoting musical artists with its unique brands and platforms.”

Since its debut in South Korea in November 2021, Disney+ has been building up its slate of K-drama content, following the blazing mark by Netflix — and squid game – To leverage the category’s global popularity to build customers across Asia, South America and everywhere else. Streamer previously said it would release more than 20 Korean titles, including at least 12 Korean originals, this year. The company’s most popular original to date, has been white-flowered plantFeaturing Jisoo, a member of the K-pop girl group Blackpink.

BTS revealed earlier this month that they intend to focus the current phase of their careers on solo projects – a transition group members initially described as “hiatus”. Hybe later clarified that despite their interest in individual endeavors, the group remains very much together, and the seven members of BTS will continue to participate in the group’s activities. It appears that the upcoming Disney+ original, BTS Monument: Beyond the StarWill explore some of the nuances of this new chapter for Pop Icons.

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