Pete Davidson is no stranger to being the face of a campaign, but the actor’s latest partnership introduces him to fans in a new way up close and personal.
Davidson has been selected as the new brand partner for Manspd, the popular men’s company known for its line of full-body trimmers, shaving products and accessories. The partnership begins with a tongue-in-cheek commercial in which Davidson finds the spitballing tagline for the shaving brand’s “lawn mower 4.0” groin and body trimmer, which promises to keep men neatly groomed below the belt.
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Clad in a black silk robe in a bathroom brimming with Manscaped products, the comedian channels his awkward charm and mischievous streak by ad-libbing laugh-out-loud one-liners. “Let’s show them how we can be boys,” he says at the beginning of the clip, before reminding the men that “presentation matters” and then of course giving more. Prima facie Advice excerpt (watch the clip above to see what we mean).
Although he doesn’t refer to girlfriend Kim Kardashian by name, Davidson teases that he’s “got a hot date”, before explaining why he’s investing so much in wireless trimmers: “I use this guy a lot. Timing where I think it is time we get down to business together,” he quipped.
The 30-second spot is the opening ad for Davidson’s new four-year deal with Manscaped, which also brings in Davidson as a shareholder. The company says they were looking forward to working with the actor, praising his “unapologetic authenticity”, and that they tease “more sketches, more campaigns and many more laughs” to come.
“Pete is the perfect brand partner for Manscaped [as] Both their sense of humor and sense of self align closely with the voice and values of our brand,” says Paul Tran, Founder and CEO, Manscaped. “One of those core values is not to take ourselves too seriously; it makes our brand accessible and allows for authentic connections with our fans. We are so fortunate to be working with Pete who is incredibly They are talented and have a natural ability to connect with men and women all over the world alike.
Buy: Manscaped Lawn Mower 4.0 $89.99
Founded in 2016, Manscaped is now one of the most popular lifestyle brands in the men’s grooming industry, with tools to combat everything from nose and ear hair to dry skin and chafing. Lawn Mower 4.0 is the latest release of the Manscaped, offering a grippy cordless and waterproof trimmer that safely (and gently) navigates sensitive “hairs down.”
As for Davidson, it was recently announced that the comedian would be leaving saturday night live After eight seasons. Nevertheless, the show’s breakout star will continue to work with SNL Showrunner and producer Lorne Michaels on a new streaming series for NBCUniversal’s Peacock.
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