The Memeification of Beyoncé's 'Renaissance' Has Begun

The Memeification of Beyoncé’s ‘Renaissance’ Has Begun

In Beyhive, memeing is an expression of adoration. We know we’ll ever communicate directly with the object of our love, less is more—Beyoncé is so high on the pop-culture food chain she might as well be Stardust—and so we pour our humble gifts to the social-media ether. are instead. There, perhaps, the queen herself could enjoy the warmth of their glow from afar. At least within the confines of Twitter we can find others who share our loyalty and our tastes, our reverence, and our new fried gold schedule.

In the wake of Beyoncé’s seventh studio album, Renaissance, leaving their 16-track dance party on July 29 at 12 p.m. EST, the internet nodded in a rager all night. Such lively-fueled revelations quickly turned into memoirs, as only an artist like Beyoncé could inspire. In fact, the offerings began before Renaissance Even arrived—officially, anyway—after an album leak spread by fans caught Beyoncé “trying to sneak into the club early.” Woman has eyes everywhere!

But once the album was streaming, any embarrassment turned into joy. week’s load? forgotten. wrong place. Beyoncé swallowed into the bottomless pit of the hype machine.

So did the album so completely capture the hearts and minds that any Thinking Dropping a song—that caused Beyoncé’s transition—was considered blasphemous.

Some people stuck at the height have even raised questions on the nature of humanity. Or, well, Beyoncé’s humanity.

No celebrity is perfect. Every fountain is problematic. Even Beyoncé makes mistakes. But at least she knew what America needed on this fateful morning. And so we dance.

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