The agony of another Will ZalaBrightDrop out to show what EVs can do,

By: The Trend Wire

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BrightDrop, GM's new delivery and logistics unit, has outlined plans for at least two electric delivery vans, logged more than 25,000 orders from e-commerce heavyweights like FedEx Express and Walmart,

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and recruited several executives from the advanced autonomous technology, software, and robotics sectors after only a year and a half in operation

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"The need for electric vehicles [is] just increasing to replace and enhance the existing fleet that's out there," BrightDrop's chief product officer Rachad Youssef told Automotive News.

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 "The secret to our success is to develop more efficient systems rather than simply putting more vehicles on the road to tackle the problem."

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How would you rethink delivery if you were designing it now, knowing the implications and the consumer demand?"

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BrightDrop is an important part of GM's electrification strategy, as well as the company's objective of doubling annual revenue to almost $280 billion by 2030. 

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BrightDrop is expected to earn $5 billion by 2025 and $10 billion by the end of the decade, according to GM's investor day in October.

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Along with the Zevo 600 and Zevo 400 electric vans, BrightDrop developed the Trace electric cart to make carrying goods from the van to the consumer easier.

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BrightDrop leaders see the company as a fleet management ecosystem that makes use of data and telemetry from General Motors' long-running OnStar system.

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The automaker bought artificial intelligence software from Marain, a California firm, earlier this month. The Marain software employs artificial intelligence to find a solution to a set of limitations.

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"When it comes to an electric vehicle with a finite range, charging characteristics, and numerous modalities of how items may be delivered,"

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Youssef explained, "the Marain solutions stack allows us to fully simulate what's the best configuration for our customers."